Our mission

Every purchase does more than you think

When you buy from Sweetypaws, you're not just getting a cat wall. You're helping a cat in need find their forever home — and taking a step toward a cleaner planet. Here's exactly how.

Hannah with her cat — Sweetypaws founder
How we give back

Every purchase does more than you think

When you buy from Sweetypaws, you're not just getting a cat wall. You're helping a cat in need find their forever home — and taking a step toward a cleaner planet.
5%
🐾

5% of every set goes to cats in need

With every complete set sold, we donate 5% of the revenue directly to cat shelters and rescue organisations. Because 'a home for every cat' isn't just a slogan — it's a commitment we put real money behind, every single order.

CO₂
🌱

Carbon offset at checkout

At checkout, you can choose to offset the CO₂ footprint of your order. We've partnered with certified climate projects to make this as easy as a single click — because a beautiful home for your cat shouldn't cost the earth.

2
🏠

Two cats adopted — by us

We don't just talk about giving cats a home. Nils and Loki both came from shelters. We live this mission every single day — and wouldn't have it any other way. Every product we make is tested, loved and climbed on by them first.

Our shared journey

Where we've been.
Where we're going — together.

This is our roadmap. Not just ours — yours too. Every purchase brings us one step closer to these goals. We think you deserve to know exactly where we stand.
Done ✓
Two cats adopted
We walked the walk first. Nils and Loki both came from shelters, and they're the heartbeat of everything we do here.
Done ✓
Switched to reclaimed pinewood
Every element we make is crafted from reclaimed wood wherever possible — giving timber a second life instead of felling new trees.
Done ✓
CO₂ offset option at checkout
You can now offset the carbon footprint of your entire order directly at checkout — one click, certified impact.
Done ✓
5% of every set goes to cats in need
With every complete set sold, 5% goes directly to cat rescue organisations. Every purchase helps a cat find their home.
Next up
Replace plastic packaging with biodegradable materials
Our packaging still contains plastic. We're actively working to replace every piece with fully biodegradable alternatives.
Planned
Local storage hubs to reduce transport
Shorter routes mean less CO₂. We're building toward local storage so your order travels as little as possible to reach you.
Planned
Partner with eco-friendly transport companies
Switching our logistics to verified green fleets and carbon-neutral delivery partners — because the last mile matters.
Planned
Production in social workplaces
We want our products to create meaningful employment for people who need it most — partnering with social enterprises for production.
Planned
100% European timber sourcing
Moving to exclusively European wood means tighter supply chain visibility, lower transport impact, and supporting local sustainable forestry.
Planned
Direct partnerships with cat shelters
Formal collaborations with shelters — donating walls, raising adoption awareness, and building a real community around rescue cats.
The big dream
Sweetypaws pop-up stores
Our biggest dream: physical spaces where you can see the walls in person, meet shelter cats up for adoption, and feel part of the community we're building together.
Our mission & vision

We're not just selling cat furniture. We're building a movement.

We believe every cat deserves more than a scratching post in the corner. We believe indoor cats deserve real adventure, real stimulation, and a home that's built around them — not just tolerated by their owners.

Our mission

To give every cat — from rescue shelters to family homes — a beautiful, stimulating indoor environment that honours their nature as climbers, hunters and explorers. We do this through thoughtfully designed, sustainable cat climbing walls that are as beautiful as they are functional.

Our vision

A world where no cat is stuck on the floor. Where every indoor cat has a vertical paradise of their own — and where choosing cat furniture is an act of both love and environmental responsibility. We're building that future, one wall at a time.

Ready to be part of the movement?

Every cat wall you buy helps us get closer to our goals — and helps a cat find their forever home.
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